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Trade Marketing Specialist – EDR Portfolio at the Coca-Cola Company

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The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We are recruiting to fill the position below:

Job Title: Trade Marketing Specialist – EDR Portfolio

Location: Nigeria Head Office, Lagos
Department: Trade Marketing
Category: Marketing

About the Role

  • The Trade Marketing Specialist supports the Channel execution of TDI promo calendars and manages all assigned channels and subtrade channels.
  • This individual will be responsible for Contributing to the Capability development of customer marketing & sales team by sharing knowledge and expertise.

Key Responsibilities

  • Activates Sales Driver execution to all assigned Channels and subtrade Channels.
  • Crates in the system (SAP) all new SKUs for the PS Portfolio.
  • Creates material for Sales organizers / Sales Support Materials
  • Supports execution of TDI Promo Calendar and manages relevant processes.
  • Manages POSMs and ensures effective allocation according to Channel PiCos.
  • Supports LM with IMAP Trade Budget monitoring.
  • Ensures implementation of own IDP.
  • Contributes to the Capability development of customer marketing & sales team by sharing knowledge and expertise.
  • Supports in the development of the Annual Trade Marketing Plan both in CCH and Brand Owner FY perspective.
  • Leads implementation of on trade activation plan in cooperation with field sales team
  • Cooperates closely with field sales team in implementing activation initiatives to drive market leadership.
  • Supports the implementation of the engagement plan for internal stakeholders.
  • Builds effective relationships with Customers through development & implementation of Customer plans that support.
  • Aligns plans with key cooperating departments and resolves daily issues to deliver activation & trade plans.
  • Implements trade marketing activities plan behind New Brand Initiatives/Launches.
  • Ensures that activation opportunities are identified in cooperation with Field Sales and initiatives taken drive incremental performance.

Education & Experience

  • University Degree in a Business area
  • Master’s education a plus
  • 3-5 years of Trade marketing or frontline experience
  • Previous sales experience (combined with Marketing experience) a plus.

Are These Your Secret Ingredient?

  • Exceptional stakeholder management skills – the ability to carry people along and influence people to action.
  • Strong Communication Skills – written (ppt slides, Microsoft Word, email) and oral.
  • Excellent verbal & written communication skills.
  • Drive to make an impact; problem solver with strong learning agility.
  • Self-starter with a strong level of determination and strong knowledge of industry and competition.
  • Strong knowledge of beverage products, solid trade marketing (shopper, customer, channel) expertise.
  • Strong knowledge of merchandising and Point of Purchase materials specification.
  • Strong analytical muscle and results orientation – the ability to link insights with clear solutions.
  • Strong project management – ability to drive end to end project delivery on time and in full with limited support and intervention.

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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