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Specialist, Digital Marketing at 9mobile Nigeria

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9mobile is a Nigerian private limited liability company. EMTS acquired a Unified Access Service License from the Nigerian Communications Commission in 2007. The License enables EMTS provide Fixed Telephony (wired or wireless), Digital Mobile Services, International Gateway Services and National/Regional Long Distance Services in addition to spectrum assignments in the 900 and 1800 MHz bands.

We are recruiting to fill the position below:

Job Title: Specialist, Digital Marketing

Job ID: IRC5092
Location: Lagos

Job Summary  

  • Manage the planning and delivery of digital marketing strategies and campaigns for EMTS.
  • Responsible for monitoring digital campaigns and advising on effective yet cost-saving strategies and platforms with considerable return on investment/ad spend while taking ownership of 9mobile’s online presence and digital brand identity with effective social media marketing executions.
  • The role will also see to launching best SEO practices for organic growth and brand visibility and deliver actionable insights to improve overall business performance.

Principal Functions
Tactical:

  • Develop and implementmulti-touchpoint digital marketing strategies aligned with the business andmarketing goals.
  • Develop and implementexciting social media marketing strategies in line with brand identity andglobal best practices

Operational:

  • Monitor digital mediacampaigns and drive efficiency across all paid executions on digital channels (Google Search & Display, Facebook, Twitter & Instagram, Programmatic, etc.)
  • Optimize campaigns forconversion with agility to curb budget wastage and maximize ROAS
  • Develop, deploy andmanage website content as a core touchpoint for brand presence and customerengagement with the aim to improve customer satisfaction
  • Content planning andcreation, scheduling, and deployment
  • Conduct sociallistening through dedicated tools to keep track of social media brand mentions, sentiments, share of voice, etc.
  • Research andoptimization of copy, keywords and landing pages on web and mobile for SEO.
  • Work with PR and Marketing Communications teams to drive link building and other SEO elements incontent creation and content programming
  • Use data to measure and report performance of all digital marketing campaigns and assess againstgoals (ROI and KPIs).
  • Monitor digital marketing trends locally and globally and suggest ways to creatively leveragethem in line with our brand’s DNA.
  • Constant innovation onhow to improve 9mobile’s social media activities and overall digital performance while providing perspective for adoption where appropriate
  • Carry out other activities as instructed by the Manager, Digital Marketing

Educational Requirements    

  • First Degree or equivalent in Marketing, Digital Media or any other related field

Experience, Skills & Competencies:

  • Three (3) years plus relevant work experience as a digital marketing specialist
  • Proven experience withsocial listening, campaign monitoring, website and mobile analytics tools (e.g,Brand24, Meltwater, Google Analytics, Google Adwords, Keyword Planner, SearchConsole, Appsflyer, Mixpanel, etc.)
  • Solid understanding ofperformance marketing, conversion, and customer acquisition & retentionstrategies
  • Google AdsCertifications or equivalent
  • Working knowledge ofHTML, CSS, and JavaScript development and constraints.
  • Proven SEO & SEMexperience
  • Proven experience ininnovative digital campaigns and effective service delivery
  • Very good conceptualand analytical thinking skills
  • Good interpersonal andcommunication skills

Application Closing Date
Not Specified.

Method of Application
Interested and qualified candidates should:
Click here to apply online

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